Commercial video and photography · Three years of recurring production
THE NEED
Joseph's sales team needed a way for customers to see what the products could do and what goes into making them. Internally, the company needed clear training and process material for staff.
MY ROLE
Recurring production partner for three years. Working from the client's scripts, I built shot lists, led shoots in the kitchen and on the production floor, filmed and photographed, and edited each piece through revisions and final delivery.
WHAT I MADE
• Marketing and product videos for the sales team and its customers
• Recipe videos showing dishes made with Joseph’s products
• Internal training and process videos
• Food, chef, and facility photography
THE RESULT
The sales team used the videos with customers, who could see recipes made with Joseph's products and the process behind them. The photos and videos also became a regular part of Joseph's marketing materials.
