Fundraising films, event media, and social media · Lynn, MA · Over four years
The Boys & Girls Club of Lynn helps young people, especially those from disadvantaged circumstances, grow into productive, responsible, and caring citizens.
THE NEED
The Club's leadership spent a lot of time explaining its work to donors, partners, and the community, and people still left unsure what the Club really did. They needed a way to show the mission instead of describing it.
MY ROLE
Video producer and media partner for over four years. I planned, filmed, and edited the Club's story and campaign films, covered galas and events, managed the Club's social media, and supported staff training. I also coordinated a website redesign with a separate designer and developer, supplying the content and photography.
WHAT I MADE
• Mission and capital campaign films for donors and the community
• Camp Creighton films supporting the effort to preserve the Club’s summer camp
• Gala and event videos and photography
• Ongoing social media and website content
THE RESULT
The films became part of the Club's capital campaign, which raised over $15 million to renovate the Club. The Camp Creighton story was part of the effort that permanently protected the camp, so Lynn kids can keep going to summer camp.
“Before I met Luis, I would have to sit down and explain over and over what we did, and people would still be a little confused. Now I just press play, and by the end of the video they look at me and say, ‘I love it. How can I help?’”
Brian Theirrien, former Executive Director, Boys & Girls Club of Lynn
